Executive Team


Darren Williams

Founder & CEO


Bradley Feldman

Founder & CTO


Eric Olafson

Chairman of the Board

Our Investors

Henry Helgeson

Founder / CEO of Cayan, acquired in 2017 by TSYS

Cayan revolutionized the payment industry, giving businesses an easy way to adopt new and emerging payment types via Cayan Genius, in addition to innovative cloud based administration & management.

John R. Porter

Chairman / Director at Verifone, acquired in 1997 by HP

English billionaire businessman and philanthropist, angel investor, specialized in tech startups.

Grandson of Sir Jack Cohen, founder of Tesco and son of Dame Shirley Porter.


Eric Olafson

Former CEO of Tomax Corporation, acquired by Demandware in 2015, and subsequently acquired by Salesforce in 2017, creating the Salesforce Commerce Cloud business unit.

A pioneer in cloud-based retail solutions, Eric has long been an advocate of “retail-in-realtime” and “click-and-mortar,” highlighting the crucial presence of both the digital and the physical in omnichannel retailing.

Eric joins RIoT Insight as Chairman of the Board of Directors

RIOT Insight is backed by retail technology entrepreneurs associated with $B exits and providing RIOT ample capital and immeasurable strategic value.

Our Mission

RIOT was created for a reason. As experts in the stores space for the last several decades, we recognized that transformation into mobile first and seamless omnichannel customer interactions requires the absolute highest inventory accuracy achievable. This empowers retail systems such as customer order management, replenishment and customer engagement platforms to more efficiently do their jobs, and ensure the right item at the right place at the right time, or save a sale using real-time, actionable product availability information. With the economics recently coming into the realm of reality for retailers, RFID is finally getting the call from the coach to come off the bench and get in the game.

Which brings us to the issue. The old guard wasn’t cutting the mustard. We sat back and reflected, that there is a completely different approach needed for retailers to actually be able to stand up this innovative technology, and unlike the process and approach being presented in the industry, it doesn’t need to be complicated, complex and costly.

Enter RIOT. The name itself is a sneaky little double-entendre. Denoting the marriage of Retail + Internet of Things is the first. But moreover, it’s an announcement of a revolt, an uprising, a coup, a rebellion, a riot, and an attempt to put an end to the old way of approaching RFID.

We are different. We know retail stores. We know omnichannel. We are scrappy. We are experienced. We listen. We are hardworking. We are patient. We are professional. We adapt. We deliver. And ultimately, we are winning.

Walking the walk. Whether in the cloud, or on premise, via overhead sensors or via handhelds, we tailor the deployment to meet your needs AND ensure your project goes live. It is absolutely critical to keep it simple, focus on the first laying a rock solid RFID foundation of functional & highly accurate inventory taking, and then other amazing innovations can be layered on in time to add additional value. Whichever model you select, the focus is the same, implementation and user adoption resulting in cascading benefits to your business. Boom.

We’d like to introduce you to the team that is making this happen.